In order to increase competitiveness by re-organization, First Bank implemented MicroStrategy business intelligence IT platform building business-oriented business strategy management systems, now this system go live and will help First Bank achieving high sales. 

First Financial Holding and First Bank reached highest profit through out of the years, and First Financial Holding's 90% profit was from First Bank. Even First Bank faced internal re-organization pain, First Bank still completed risk management and strict credit quality control to be the lowest overdue loan among the seven banks, and also created profit peak last year, First Bank changed the patterns of branch managers fully responsible for the risks, really improves profit. 

Increasing business competitiveness and implementing profit center system, First Bank proceeded organization transformation, to change authorized branch management patterns to the headquarters central management. Meanwhile, business categories were divided into organization units; in responding to the new structure, First Bank re-think to build a whole brand new operation profit or loss analysis environment,  for each business unit head to effectively control operation status for adjusting business strategies any time. Decision making executives have evaluated each business unit performance results to flexibly adjust each unit profit distributions. First Bank chose MicroStrategy to implement business strategy management system, the biggest benefit is different management level is able to analyze effectively on management operation and profit and loss situation, such as operation analysis,  profit and loss analysis, customer categories analysis and customer management, revenue /expense cost-sharing details, cross-selling / staff referral performance bonuses calculations and risk management analysis.

First Financial Holding runs numerous branches, users numbers are also various. The MicroStrategy web base structure implemented EIS system, not only reduce technology cost, and also immediate manageable for management executives to control, analysis and monitor key operation indicators in each branch. In addition, after re-organization, related data volume increased largely, MicroStrategy completely integrated fast and interactive of MOLAP and powerful analysis of ROLAP, this made First Bank quickly processed analysis in Terabyte data volume. In the implementation process, except for products recommendations, the important point is to meet First Bank's problems and requirements and recommended solutions to its IT systems, also communicated internally to confirm the future business development strategy, and to suggest best flexible solutions to the strategy, this is also important factors for this project successfully go live. 

Currently, financial markets are under heavy competition pressure, merge and re- organization become prevailing. The advantage lies in financial system to keep business strengths to adopt the weakness, and with cross-marketing, lower costs to improve performance synergies. In the process of adjustment, there might be the integration issues of commodity business, processes operations, operation locations, customer’s data and re-organizational culture. With the assistance from professional business intelligence (BI) platforms and consultants, enterprise effectively adopted the changes in the organization with massive heterogeneous data as best references for decision-making executives with higher quality decisions.